Without the LateRooms discount, this would have seemed overpriced to us. By buying the room through LateRooms, selecting the "prepay/no refund" option (risky, but a good value), and receiving those discounts, though, it was fairly priced, and was very satisfactory. Clean, fresh, nicely furnished room and clean, fresh-smelling, newly-renovated building; welcoming and helpful staff; convenient restaurant/bar; good (if small) bathroom; reasonably comfortable bed; good tv; free wireless access in the room and throughout the hotel. Rooms in London are very small for what you are paying, and compared to those in the U.S., but that is London. This hotel is very convenient to British Museum and other Bloomsbury attractions; it is an attractive, clean, safe, and charming neighborhood. Easy access to all major central London siteseeing attractions via the underground.
Summary
Customer Service
Quality of Room
Quality of Food
Cleanliness of Hotel
Value for Money
Family Friendly